If you own a business, why not create a Facebook fan page for your business? The point of creating a Facebook page is to allow clients of your business the opportunity to become fans of your brand and expand your viral network, increasing the possibilities of both new and repeat business. It doesn’t take long, you can get started here:
http://www.facebook.com/advertising/?pages
Once you’ve got your fan page going, you can add a couple useful applications to it to increase the usefulness of your page.
1) Social RSS: http://www.facebook.com/apps/application.php?id=23798139265
Social RSS is an application that allows fans to see your latest feeds on your page (and wall if you choose). There are many options and customizations, such as tags, placement, and more. Remember that you’ll need a blog to use this application, just plugin your RSS feed and you’re ready to go!
2) Static FBML: http://www.facebook.com/apps/application.php?id=4949752878
Static FBML is an HTML editor that allows you to put HTML widgets directly on your fan page (or profile). If you want a big logo of your company or a call to action button that links to your website directly, this application will do just the trick.
Another Facebook Page trick is to use a customized URL. Once your fan page acquires 30 or more fans, head over to:
http://www.facebook.com/username/
Here you’ll be able to set a username for your Facebook page. This will make your page URL easier to remember, cleaner and better for SEO if you go that route. Get started and I’ll be sharing more helpful hints in the future.
